Business birthing handbook, Jennifer Armbrust
Birthing a business is an archetypal process. Understanding that process (and where you are in it) will help you work with more ease and less frustration. It will also save you money and time, in the long run.
The Business Birthing Handbook outlines the Trimester Theory, Sister’s proprietary business development framework. Using the phases of prenatal development as a guide, the Handbook walks you through the four gestational stages. For each stage, there is a description of your tasks at-hand, a series of questions for journaling and contemplation, as well as tips and suggestions for supporting yourself (and your body) as you do the deep and challenging work of bringing your business to life.
If you are brand new to business and feeling both excited and overwhelmed, The Business Birthing Handbook will help you take your first steps. If you are already in the process of bringing your business to life and have gotten lost or ahead of yourself, it will guide you gently back to where you belong. If you are needing to pivot or reimagine your existing enterprise, the Trimester Theory will show you how.
Once you know the four stages, you will cycle through them again and again as you grow your enterprise. When you innovate new products, hire employees, rebrand your business, or plan for the future, you can rely on the Trimester Theory to provide guidance, support, and reassurance for your process.
From impossible to inevitable, Aaron Ross
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.
Predictable Revenue, Aaron Ross
This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?
Brot Books Deli
Crossing the Chasm, Geoffrey A. Moore
Crossing the Chasm shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
Disrupted, Dan Lyons
For twenty-five years Dan Lyons was a magazine writer at the top of his profession—until one Friday morning when he received a phone call: Poof. His job no longer existed. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of marketing fellow.
What could go wrong?